I had this conversation with a friend recently.
me: "Hey, how are you (blank)?
friend: "Oh great, how are you? How's the adoption stuff going?"
me: "Oh it's going. Loads of paperwork and stuff to get done. Hey did you get my email about our blog? We put up any adoption info we get."
friend: "Yeah, I got the email but I haven't looked at it. I mean honestly, who ACTUALLY reads those things? I am way too busy for that."